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Robertson, David C. - Bill Breen : LEGO: Kockáról kockára - Hogyan írta át a Lego az innováció szabályait és hódította meg a játékipart világszerte

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Ez a könyv öt év eredménye, amely során a Legót tanulmányoztam. Ahogy elmesélem a vállalat haláltusájának, figyelemre méltó újjászületésének és lenyűgöző, újabb sikerének történetét, mindenki találhat olyan példákat, amelyek utat mutathatnak ahhoz, hogy javítsa cége innovációs folyamatát. Megpróbáltam összegyűjteni a vállalat legutóbbi sikereiből és kudarcaiból leszűrhető tanulságokat, hogy kockáról kockára mindenki jobb jövőt tudjon építeni cégének és saját magának.

condition:
category:	Books > Economy >
publisher:	Akadémiai, 2014
item number / ISBN:	9789630595148
binding:	paperback
pages:	367 p. + 4 tábl. (színes fotó)
language:	Hungarian