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Krippendorf, Klaus : A tartalomelemzés módszertanának alapjai

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A tartalomelemzés a kommunikációkutatás egyik legfontosabb módszere. Klaus Krippendorff, a Pennsylvania Egyetem Annenberg Kommunikációs Iskolájának professzora, kitűnő összefoglalójában bevezeti az olvasót ebbe a technikába, részletesen ismerteti azokat az alapelemeket, amelyeket figyelembe kell venni és pontosan körülírja a tartalomelemzés alkalmazhatósági körét. Könyve a kommunikációkutatók számára elméleti és gyakorlati kérdésekben egyaránt vezérfonalként szolgálhat.

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category:	Books > Communication >
category:	Books > Sociology >
publisher:	Balassi, 1995
item number / ISBN:	0019881
binding:	paperback
pages:	208
language:	Hungarian