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Cross, Robert G. : Revenue Management - Hard-core Tactics for Market Domination

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In its most basic form, Revenue Management (RM) helps managers to focus on the buying behaviour of customers, enabling them to make adjustments in price and product availability to achieve significant revenue gains. This is a guide to implementing RM.

condition:
category:	Books > Foreign Language Books > Books in English >
category:	Books > Economy >
publisher:	Orion Business, (1997)
item number / ISBN:	9780752809793
binding:	hardcover (in original dust jacket)
pages:	276
language:	English