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Mazzoleni, Gianpietro : Politikai kommunikáció

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Első magyarul megjelenő kötetében a szerző átfogó képet nyújt a politikai kommunikáció mai helyzetéről a politikai retorikától a választási kampányokig, a közszolgálati televízió válságától az újságírói foglalkozás etikai kérdéseiig. Alapos vizsgálatnak veti alá a mediatizált nyilvánosság szereplőit, a média és ezen belül a televízió politikai szerepét, a politika rítusait, szimbólumait és nyelvezetét. Részletesen tárgyalja a választási kampányt és annak kommunikációját, a politikai-választási marketing jelenségét, az állampolgár részvételét a politikában, a közvélemény-kutatások hatását, a politikai elit kiválasztódását és szerepét, s eközben az olvasó a politikai kommunikáció kutatási eredményeit is megismerheti.

condition:
category:	Books > Communication >
category:	Books > Politics >
publisher:	Osiris, 2006
item number / ISBN:	9789633896730
binding:	hardcover
pages:	252
language:	Hungarian