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Gansky, Lisa : MESH vállalkozások. Miért a megosztásra épülő üzleteké a jövő?

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Sorozat: HVG Könyvek. Lisa Gansky szerint új világ születik. A hagyományos üzleti logika azt diktálta: "Dobjuk el a régit, és vásárolunk újat!" Ma azonban egészen más üzenettel állnak elő a forradalmian új cégek: "Vásároljunk kevesebbet, fogyasszunk többet!" Hihetetlenül hangzik, mégis működik! A szerző saját vállalati gyakorlatán és rengeteg más példán keresztül bemutatja, mindez hogyan lehetséges: hogyan alakul ki napjainkban egy sokkal dinamikusabb, versenyképesebb, jövedelmezőbb és a fogyasztók igényeit is jobban kielégítő új üzleti modell, egy sikeres és fenntartható ökoszisztéma.

condition:
category:	Books > Economy >
publisher:	HVG, 2011
item number / ISBN:	9789633040553
binding:	paperback
pages:	304
language:	Hungarian