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Keller, Kevin Lane - Kotler, Philip : Marketingmenedzsment

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A szerzők célja az volt, hogy a lehető legátfogóbb, legaktuálisabb és legpraktikusabb marketingszakkönyv szülessen meg. Törölték az idejétmúlt elemeket, s a legfrissebb példákkal és esetekkel aktualizálták a klasszikus művet.

condition:
category:	Books > Economy >
publisher:	Akadémiai, 2006.
item number / ISBN:	9789630583459
binding:	hardcover
pages:	985
language:	Hungarian