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Werner, Klaus - Weiss, Hans : Márkacégek feketekönyve - A multik mesterkedései

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Adidas, Bayer, Donna Kara, Nike, Siemens, Shell... melyik kedvenc márkánk alapul az emberek kizsákmányolásán, a gyerekmunkán, a környezetszennyezésen vagy az állatkínzáson? A márkák feketekönyve egy Németországban, Ausztriában és Svájcban indult sikeres program kezdete. Fellebbenti a fátylat a nagy konszernek mesterkedéseiről, eladási praktikáiról. Részletesen bemutat ötven céget, és azok terméklistáit. Konkrét ötleteket ad a vásárlóknak: mit tehetnek, hol és mit vásároljanak.

condition:
category:	Books > Other >
category:	Books > Economy >
publisher:	Art Nouveau, 2003
item number / ISBN:	9789632065885
binding:	paperback
pages:	352
language:	Hungarian