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Gladwell, Malcolm : Fordulópont - Ahol a kis különbségekből nagy változás lesz

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Fordulópont - ez az a különös pillanat, amikor egy ötlet, trend vagy viselkedés hirtelen elszabadul, és járványszerűen, megállíthatatlanul terjedni kezd. Pontosan úgy, ahogy egy influenzás ember képes járványt kirobbantani, egy kicsiny, ám precízen kiszámított mozdulat is képes divatossá, népszerűvé tenni termékeket vagy tevékenységeket.

condition:
category:	Books > Natural Sciences >
category:	Books > Psychology >
category:	Books > Social Psychology >
category:	Books > Social science >
publisher:	HVG, (2007)
item number / ISBN:	9789639686007
binding:	paperback
pages:	309
language:	Hungarian

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