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Ogilvy, David : Egy reklámszakember vallomásai

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Az Egy reklámszakember vallomásai nemcsak mulatságos bepillantás az amerikai reklámipar történetébe, hanem nélkülözhetetlen kézikönyve azoknak, akik reklámügynökséget vezetnek, akik még csak most tartanak a csúcsra, akik új ügyfeleket keresnek vagy meg akarják tartani a régieket, akik reklámkampány készítésén fáradoznak, akik hatásos reklámszöveget szeretnének írni, szemet rabul ejtő plakátot tervezni, bevezetni a piacra egy új márkát, megtartani jó hírben egy régit, vagyis minden kezdő és már befutott reklámszakembernek.

condition:
category:	Books > Economy >
publisher:	Park, 1995
item number / ISBN:	0007398
binding:	hardcover
pages:	182
language:	Hungarian

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		Ogilvy, David : A reklámról		pre-order
		Ogilvy, David : A reklámról		pre-order