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McQuail, Denis : A tömegkommunikáció elmélete

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A tömegkommunikáció elmélete a médiaoktatásban világszerte használt kézikönyv. A szerző alapos áttekintést nyújt a tömegkommunikációs eszközök és rendszerek történetéről, működéséről, a média társadalmi szerepéről, kulturális hatásairól, valamint megismertet a tömegkommunikáció tudományos kutatásának legfontosabb területeivel és legbefolyásosabb irányzataival (hatásvizsgálatok, kultivációs elemzés, használat és grafitikáció stb.).A kötet nélkülözhetetlen a felsőoktatásban a média- és kommunikációszakos hallgatók számára, de komoly érdeklődésre tarthat számot a művelt laikus közönség körében is.

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category:	Books > Social science >
category:	Books > Psychology >
category:	Books > Communication >
publisher:	Osiris, 2003
item number / ISBN:	9789633895641
binding:	hardcover
pages:	473
language:	Hungarian