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Duhigg, Charles : A szokás hatalma - Miért tesszük azt, amit teszünk, és hogyan változtassunk rajta?

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A kutatások szerint akkor is automatikusan reagálunk, amikor tudatosan akarunk dönteni. Tudat alatti reakcióminták határozzák meg tetteinket, érzelmeinket és véleményalkotásunkat. A reklámszakma ezt a tudást alkalmazva ösztökél minket vásárlásra, de magunkhoz is ragadhatjuk az irányítást. Hatalmat nyerhetünk testsúlyunk, lelki folyamataink, függőségeink és sorsunk felett. Hiszen amit nem uralunk, az minket ural.

condition:
category:	Books > Psychology >
category:	Books > Social science >
category:	Books > Social Psychology >
category:	Books > Sociology >
publisher:	Casparus, (2020)
item number / ISBN:	9786155835094
binding:	paperback
pages:	385
language:	Hungarian

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