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Ogilvy, David : A reklámról

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"A fogyasztó nem egy seggfej. Ő a feleséged. (Ezért hát) ne sértegesd az intelligenciáját". Ennek megfelelően az Ogilvy & Mathers néven futó cég szakított az unalmas reklámokkal és egyúttal végérvényesen bevonta a kreativitást és a humort terméknépszerűsítés művészetébe.

Néhány év alatt már nem volt cég a reklámszakmában amely ne vette volna át Ogilvy-ék ötletét. Az Ogilvy & Mathers hihetetlen növekedésnek indult, ömlöttek hozzájuk a megrendelések, a Shell-től a Rolls-Royce-ig mindenki velük akart dolgozni. Ebben nagy segítségükre volt a televízió gyors elterjedése, hiszen ez az új médium még több lehetőséget adott a cég, eredetileg nyomtatott sajtóban megjelenő reklámokra kitalált ötleteinek.

condition:
category:	Books > Economy >
publisher:	Park, 1990.
item number / ISBN:	0010567
binding:	paperback
pages:	224
language:	Hungarian

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