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Pratkanis, Anthony - Aronson, Elliot : A rábeszélőgép

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(élni és visszaélni a meggyőzés mindennapos mesterségével)

Fordította Vámos Miklós.

Hogyan hirdessünk hatásosan? Hogyan védekezzünk a hatásos hirdetések ellen? Hogyan álljunk ellen a kísértésnek, hogy megvegyük azokat a jó vagy rossz termékeket, amelyeket mindenáron ránk akarnak tukmálni? Hogyan adjunk el jó politikust? stb. E könyv a fenti kérdésekre keresi (és gyakran találja meg) a választ. A két amerikai szerző világhírű szociálpszichológus. Tudományáguk azt kutatja: hogyan viselkedik az ember csapatban, csordában, kis és nagy közösségben - egyszóval: társadalomban. A rábeszélőgép egyszerre szórakoztató olvasmány és közhasznú kézikönyv a meggyőzés mindennapos mesterségéről, annak elméletéről és gyakorlatáról; élvezetes stílusban, a témába vágó karikatúrákkal.

condition:
category:	Books > Psychology >
category:	Books > Social Psychology >
publisher:	AB OVO, (1992)
item number / ISBN:	9789637853036
binding:	paperback (in original dust jacket)
pages:	212
language:	Hungarian