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Pratkanis, A. R. - Aronson, E. : A rábeszélőgép

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1,200 Ft

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(élni és visszaélni a meggyőzés mindennapos mesterségével)

Fordította Vámos Miklós.

A két amerikai szerző világhírű szociálpszichológus. Tudományáguk azt kutatja: hogyan viselkedik az ember csapatban, csordában, kis és nagy közösségben egyszóval: társadalomban. Aki ezt a könyvet elolvassa, az hatásosabban védekezhet a hirdetések agressziója ellen, amelyek bármit dicsőítenek a politikától a mosóporig. Ugyanakkor, aki ezt a könyvet elolvassa, az jóval hatásosabban beszélheti rá embertársait bármire. A könyv számos egyetemen és főiskolán ajánlott vagy kötelező olvasmány.

condition:
category:	Books > Psychology >
category:	Books > Social Psychology >
publisher:	Ab Ovo, 1992
item number / ISBN:	0038593
binding:	paperback (in original dust jacket)
pages:	212
language:	Hungarian