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Blackmore, Susan : A mémgépezet. Kulturális gének - a mémek

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Sorozat: Tudományos kaleidoszkóp. A "mém" kifejezést Richard Dawkins használta először nagy sikerű könyvében, Az önző génben, és ezzel jókora követ hajított a genetika nem éppen nyugodt állóvizébe. Azt az ötletét vázolta fel ugyanis, hogy ha a gének az örökletes biológiai tulajdonságok másolókódjai, akkor talán a kultúrának is vannak ilyen replikátorai, amelyeknek egységeit mémeknek nevezhetnénk. Susan Blackmore ezt a gondolatot ragadja meg és bontja ki széles horizontú könyvében. Szerinte szüntelenül másoljuk egymást, és a törzsfejlődés folyamán voltaképpen az utánzás emelte ki az embert a többi főemlős közül. A társadalomban így terjednek egymással versengve a dalok, divatirányzatok, mesék, tudományos eszmék, találmányok.

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category:	Books > Natural Sciences > Horticulture, Agriculture >
category:	Books > Medical books >
publisher:	Magyar Könyvklub,
item number / ISBN:	9789635475049
binding:	hardcover
pages:	368
language:	Hungarian

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Blackmore, Susan : The Meme Machine

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