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Cialdini, Robert : A befolyásolás lélektana - A meggyőzés pszichológiája.

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Sorozat: A Hét Szabad Művészet Könyvtára.

Robert Cialdini, az Arizona State University professzora a szociális kommunikáció, a befolyásolás pszichológiájának vezető szakembere ma a világon.A kötet a meggyőzés lélektanának legfontosabb kézikönyve, világszerte igen nagy sikere van, az Egyesült Államokban jelenleg készül a 16. kiadás, eddig tizenhárom nyelvre fordították le. A Befolyásolás lélektana című kötet célja, hogy egyrészt felismerjük azokat a törvényszerűségeket, amelyek nélkülözhetetlenek a társas interakciók működéséhez működésének másrészt hogy eredményesen tudjuk kivédeni a befolyásolás csapdáit.

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category:	Books > Psychology >
publisher:	Corvinus, 1999
item number / ISBN:	0023247
binding:	paperback
pages:	375
language:	Hungarian